Service
Get found by AI: be the name ChatGPT gives when buyers ask who to hire
When a buyer asks ChatGPT, Gemini, Claude, Perplexity or Grok who to hire for your kind of work, the assistant gives a name or two, and the buyer calls that name. We make sure your business is that name. The AI engines find you, understand exactly what you do and where, and trust what they find. It starts with a free Answer Check: about twenty minutes, with you watching, while we ask the engines live who they recommend for your work.
The problem
Buyers now ask ChatGPT, Gemini, Claude, Perplexity and Grok who to hire, and the assistant answers with a name or two. If that name is your competitor, you never hear about the call you lost. The first business the engines can find, understand and trust is the one they name.
What we do
We make your business the name the AI engines give when buyers ask who to hire for your work, in your market, anywhere in the world. Clear pages that answer the questions your buyers ask, accurate facts about you everywhere you appear, proof that holds up, and a monthly measurement in writing. We take one business per niche per market, so we never work for its competitor there.
This work is done by SignalFire, a Fox & Santiago division. The full service, the Answer Check and the guides live at signalfirehq.com.
You own what we build
It works like a contractor working on your house. You pay for the work, the house stays yours, and so does everything we added. The site, the pages and the content are yours, in your name, with no lock-in.
Results
WERCS serves a small, specialized niche: paint booth service and maintenance. By September, its site drew 3,269 visits in a single month. Since the new WERCS website launched on January 1, 2026, Google Analytics sessions went from 22 that month to 3,269 in September, and AI assistants have sent WERCS buyers every month since March. Customers regularly call WERCS and say ChatGPT told them WERCS was the best choice.
Results like these are not a guarantee. The Answer Check shows you where your business stands.
Start with the Answer Check
Book your free Answer Check, or see the full service at signalfirehq.com. Or call (877) 244-9687.
Questions people ask
What is getting found by AI?
It is making your business the answer when a buyer asks an AI assistant who to hire. People now type the question they used to type into Google, such as who is the best commercial roofer near me or who services paint booths, into ChatGPT, Gemini, Claude, Perplexity or Grok. The assistant answers with a name or two. We make sure your name is one of them.
How is this different from SEO?
SEO earns you a spot in a list of links, and the buyer still has to choose. An AI assistant does the choosing and hands the buyer a name. The work overlaps: clear pages and accurate facts help both. The target is different. We measure whether the engines name you, and the search traffic grows with it. At WERCS both rose together.
Which AI engines does this cover?
ChatGPT, Gemini, Claude, Perplexity and Grok, plus Microsoft Copilot and the AI answers in Google search. Buyers use all of them, so we work on all of them and check each one every month.
How long until it works?
The pilot is measured from its first month, so you watch the change in writing as it happens. At WERCS the new website launched on January 1, 2026, the first visits from AI assistants were recorded in March, and by May they were arriving every month.
Do we own what you build?
Yes. It works like a contractor working on your house: you paid for the work, the house stays yours, and so does everything we added. The site, the pages and the content we build are yours, in your name. There is no six-month minimum and nothing to buy back if you stop. If you leave, everything we built stays with you and keeps working for you.
What if my competitor asks you to do this for them?
We tell them the niche is taken in that market. We take one business per niche in a market, so we never work for your competitor there. The first business in keeps the niche with us for as long as we work together.
What does it cost?
It is quoted after the free Answer Check, once we both know your niche, your market and what the engines say today. There is no lock-in: the pilot runs 90 days, and after that you continue because it is working.
Do you work outside the United States?
Yes. Buyers ask AI assistants the same question in every country. We work with businesses across the United States and internationally, in any niche and any market.
Who does this work?
SignalFire, a Fox & Santiago division, at signalfirehq.com. Same team, same terms: you start with a free Answer Check, and everything we build is yours.
Will we get the same results as WERCS?
Results like WERCS's are not a guarantee. The Answer Check shows you where your business stands before you decide anything.
Next step
Book your free Answer Check
About twenty minutes, free. We ask the AI engines, live, who they recommend for your work, with you watching. Tell us your business and the work you want to be named for, and we call you to set a time.
Fox & Santiago, Genesee, Idaho. We work nationwide, for clients across the United States, from our headquarters in Genesee, Idaho.